Instructions

When selling a product or service, you need to focus on communicating the main benefit of your offer to the buyer’s mind. People tend to buy things that they believe will improve the quality of their lives or solve a particular problem.

Here’s a simple example: When selling long-term care insurance, you need to make the prospect understand how high the cost of long-term care can be and show them the benefits of insurance (they don’t have to worry about paying those costs in the future). In other words, the prospect should understand that this solution satisfies their need, solving a potential problem.

Another simple example is selling a hula hoop. It is unlikely that anyone would think of buying a hula hoop as it is, as an individual item. However, a hula hoop can effectively help to lose weight, get in shape without leaving home, maintain health, give energy, and it’s so much fun!

For this week's milestone, based on the business you chose for your capstone, pick two selling styles from the nine we discussed in class. Explain the two selling styles and explain how you can use both styles while selling your product. Work with your partner and answer in no less than one-page responses.

I have attached a PPT with the sale's styles.