Marketing is more than just advertising. It encompasses the product or service sold by a company, the price they charge, the place where they sell it, and the promotion they use to sell the product or service.

1. What is marketing (use your textbook and Internet sources)?
2. Choose a company and provide an example of their marketing, including a description of the 4Ps: product, price, place, and promotion.
3. How does the company and their marketing strategy relate to each other?
4. Identify and list 2 marketing methods they are using to provide value (look at current promotions, sales techniques, web offers, advertising, locations, features of products, mobile apps etc.).  Summarize these.
5. Describe how the marketing methods build relationships with the consumer.